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The Art of Successful Multi-Channelling
Headlines seem to be nothing but doom and gloom for the retail industry. Footfall on the UK high street was down 40% in July. Thousands of staff have been laid off by companies many would have considered unbreakable. Major high street names are closing stores by the score, and many others have started administration procedures. And yet, in the worst retail crisis of a... -
Going Digital – Prepare Your Business for e-Commerce - part 1
Coronavirus has, without doubt, changed the way we connect with the world around us. As governments introduce social distancing measures, and the rising infection rate obliges friends and families to meet online instead of in person; so our previous trips to the high-street and shopping malls have been curtailed, and consumers are forced to go online for their retail needs. Experts predict that this... -
Going Digital - Prepare your Business for e-Commerce - part 2
In our previous post we looked at the first steps you need to take prior to taking your first steps into selling online. By now you should have your social media accounts created and regularly updated with great content. You have stunning product photography and keyword heavy product titles and descriptions. You have budgeted and planned for the hidden costs of e-commerce. You're ready to...