Transition Trends - Repurposing S/S fashion for the A/W season
After almost 2 months of lockdown, retailers can finally look forward to the relaxing of restrictions and start planning for reopening their doors. But as Summer is already fast approaching and at this time of year we start stocking for the A/W season, much of the S/S stock that was purchased prior to the crisis seems already to be past its sell-by date.
Perhaps it's time to rethink our merchandising to make this stock attractive to our customers - we think that the best was to sell your current stock is to market it correctly, showing customers how it can be worn transitionally going into the new season. For example, mannequins can be dressed head-to-toe in S/S 2020 stock, with autumnal touches. Short sleeves layered with A/W knitwear, short hem lines paired with woolen tights, with creativity your collection can easily be adapted to see customers through Summer then into Winter. This is key to making sales on the current stock and switching seasons easily this is the wholesale fashion buyers answer to the current overflowing stock room.
Winter trends are ready to be displayed and then merchandised for the coming new season, here at TradeGala we have looked at our brands' collections and discovered some trends which carry forward from the Spring season through to the Autumn to help inspire you. Follow our guide to these transitional trends and find a way of providing customers with the coming seasons trend with brands like Hoxton Gal, Figl and Lenitif, Independent Clothing, Goddiva, Liquorish and Estelle London, whilst still utilising your current stock.
Puffy Sleeves
Sleeves as a feature are a trend touched on in Hoxton Gal, Liquorish and Estelle London, with tailored pieces featuring volume by ruched features.
Haus of Deck white puff sleeve peasant top
Hoxton Gal mustard velvet mini dress with puff sleeve
Liquorish balloon sleeve asymmetric dress
Estelle London Tara Shirt dress
Polka Dots
Classic polka dots make a return on shirts, skirts and jackets with Zibi London and KDK London all featuring polka dots on key pieces.
Hoxton Gal polka dot cami dress
Liquorish embroidered polka dot shirt
Zibi London polka dot wrap skirt
Aimelia navy polka dot wrap dress
KDK London slinky tie front bodycon midi dress
Pleats
The pleat is still in favour as we move towards winter with Figl and Lenitif and Haus of Deck all featuring pleats on blouses and skirts.
Independent Clothing Pleated Skirt
Figl and Lenitif shirt with pleated bottom
Haus of Deck silver pleated skirt
Figl and Lenitif pleated midi skirt
Trench Coats
A classic trench is a wardrobe staple easily worn in both Spring and Autumn. Amelia have a collection of gorgeous trenches to invest in for your transition collection
Aimelia chic cotton trench coat
Aimelia navy trench coat
Denim skirts
Denim is a really versatile fabric and both Vildnis and Icon Denim have designed great denim skirts that would be a key piece in a great Autumn wardrobe but also work with bare legs in summer.
Jumpsuits
The humble jumpsuit can come in many guises, military at CSG Cindy S Gladys, belted at Independent Clothing or in an eye-catching star print at Liquorish.
C S G Cindy S Gladys military jumpsuit
Independent clothing velvet jumpsuit with belt in black
Aimelia wide leg crossover jumpsuit
Liquorish long sleeve jumpsuit in black star print
Animal Prints
A popular choice which is featured regularly both Summer and Winter collections - opt for leopard at Hoxton Gal, zebra at Independent Clothing, or snake prints at Zibi London.
SlayTwins tali’s satin crepe palazzo trousers in animal print
Independent Clothing animal print top In black
Liquorish pleated animal stripes print skirt
KDK London brown animal print fit and flare dress
Hoxton Gal leopard print wrap dress
Zibi London mercy high neck dress
As business resumes post Coronavirus make the most of your Spring/Summer collections by styling with an eye to transitioning into Autumn /Winter trends with warm accessories and layering. Your customers may be limiting their purchases for the next month or two, but when they see how versatile your products are for any season, they're sure to want to invest. TradeGala is home to so many fantastic brands, we are sure you will find key pieces to help take your customers through the seasons' transitions.
Written by Luanne McLean
