How to Buy Wholesale Fashion Clothing?
If you're wondering how to find wholesale clothing for retailers, you can read our blog post here, but when it comes to how to buy wholesale fashion clothing, there's more to it than just finding the fashion brand and going shopping. Let's look at what you need to bear in mind when buying fashion wholesale.
Seasonality
You've probably already noticed that fashion stores start bringing out Autumn/Winter fashions in July, and bikinis and beachwear in mid winter – they're always one step ahead. Which means, when buying wholesale fashion you need to think ahead even further. You'll need to make sure you have your upcoming seasons stock ready as soon as seasons begin to change, which means planning ahead at least 6 months at a time. Keep an eye on the international Fashion Week seasons in February and September to get an idea of the upcoming trends that will be popular so that you're ahead of the game.
Forward Ordering
Most high-street retailers make large purchases from international suppliers, buying made-to-order products in bulk on a season-by-season basis. This tends to be the most cost-effective option, but does involve a greater financial risk – buying in bulk means lower prices, but you do need to invest heavily at the beginning, trusting that the stock will sell. Fashion is always somewhat hit and miss, so designs that may have proven popular previously can quickly fall out of favour, so you may be dealing with surplus stock at the end of the season meaning you'll have to sell at much lower prices, or even a loss.
In Season Purchasing
The ideal solution for smaller retailers and boutiques, in-season purchasing allows buyers to buy wholesale products directly from stock, ready to deliver within a question of days. This has the benefit of offering a faster turnaround so buyers need not plan so far ahead for upcoming seasons, and also allows a more dynamic stock control – you can restock items which are selling well or test new products on a smaller scale before committing to bigger orders. Plus, with fast fashion as popular as ever, many brands offer styles seen on the catwalk or red carpet just days after they appear in the magazines, so you can be sure your products are always on trend. TradeGala offers a wide range of brands offering the best in season stock, ready to be delivered direct to your door in a matter of days. So whatever you stock you're bound to find great wholesale fashion options at TradeGala.
