Wholesale News » Pandemic Fashion

As brands and retailers scramble to adapt to the post-Covid19 world, one thing is clear – the fast fashion trend that has dominated the sector as we know it is no longer sustainable. The race to get ahead of the competition has ended up distorting fashion's seasonality – whereas once the bi-annual fashion shows were held 4-5 months ahead of the upcoming season in...

The Fashion Industry has long been set in its ways. It has a strict calendar, marked by fashion weeks and new collections, catwalk shows and latest trends. The “Big 4” fashion weeks (London, Paris, Milan and New York) kick off the year in February, showcasing the trends that will dominate the catwalks and, consequently, the high street rails over the coming seasons. Hot on...