Top 10 European Fashion Brands for Retailers

In order to be successful in retail it's vital to stand out from the crowd. For some time now consumers have begun to reject the “copy and paste” fashion ranges offered by major retailers, instead looking for unusual or original designs that they won't see elsewhere. This shift in consumer habits could well have been a contributing factor in the downfall of major high street chains, but it's clear that fashion boutiques and retailers need to expand their horizons in order to appeal to the changing environment.

Brexit may still be causing confusion among buyers and brands alike (we've put together a basic guide to help simplify some of the legal jargon!), but that doesn't mean that you should limit your purchasing to local brands alone. Why not inject some Italian flair, Spanish style or French elegance into your product line with our pick of the top 10 EU fashion brands for wholesale?

 Figl & Lenitif

Actually two separate brands by Globaltex, Figl & Lenitif bring a certain elegance to everyday fashion. Figl combines classic designs with trending details, and the simple styles lend themselves perfectly to creating a curated mix-and-match collection that stands out from the crowd. Their affordable, timeless designs are guaranteed to become wardrobe favourites for the discerning customer. Lenitif offers an exclusivity and luxury to your everyday fashion collection. With elegant designs for women of all ages, your customers will be able to make a style statement whether in the office or at home. Plus, with free shipping available you can keep import costs to a minimum.

Baloot

Affordable fashion gets a trending update with Baloot's range of original print dresses, stylish knitwear and everyday basics. From maxi to midi, their bold print dresses stand out from the crowd and combine originality and wearability. Created to flatter women of all ages, these unusual designs can be dressed up or down by simply switching up footwear and accessories. Why not create an attractive product line with some everyday basics interspersed with a few standout pieces to attract attention and keep customers coming back for more? Baloot is a premium seller on TradeGala, so free shipping is available to selected destinations!

Geniris Paris

If you're looking for a low cost fashion range that combines Parisian flair with trending looks for the younger customer. Their popular range combines bold graphic t-shirts with slouchy sweatshirts, perfect to update your loungewear collection. If you're looking for a knitwear range a little out of the ordinary, you'll find unusual jumpers with striking details reminiscent of looks worn by famous influencers. Plus, with a range of delicate mini dresses and retro cami tops, you're spoilt for choice when curating your next season collections!

Icon Denim

Luxury denim straight from the style capital of Naples, Icon Denim's signature designs are each inspired by a specific celebrity's style. These investment pieces are the perfect choice for boutiques looking to elevate their casual wear range and offer something truly original. Choose from trending paper bag waist designs, or go for distressed wide leg or classic skinny. Plus denim skirts and the latest jorts for the Summer months. Selling in both packs and single pieces, you can mix and match the collection to suit your customers' taste, and with free shipping available there's no reason not to treat your customers to the best.

Mhart

No fashion boutique is complete without a range of stylish accessories to complement their collection, plus a striking range of fashion jewellery is the perfect opportunity to upsell at checkout. Mhart offers a collection of bold, unisex jewellery – handmade in Spain's fashion capital, Barcelona. Combining natural materials like leather and semi-precious stones with striking metallic finishes, these unique designs are the perfect complement to any casual wear range. As a premium seller, Mhart offers free shipping to the UK, EU and US buyers.

NanniQ

The opposite of cookie-cutter fashion, NanniQ turns everday fashion on its head with bold, art inspired designs which will make your store truly unique! Combining inspirations by Frida Kahlo, traditional Mexican design and Pop Art, these statement pieces are guaranteed to get customers through the door. Experiment with some eye-catching graphic tees, or branch out with dresses, skirts or hoodies in the NanniQ signature prints. Plus, their selection of striking face masks are the perfect accessories to inject some personality into any wardrobe. With competitive pricing and free shipping to selected locations, this collection is sure to become a sell-out favourite!

Pinto di Blue

If you're looking for premium leather shoes combining traditional techniques and modern sensibility, look no further than the Portuguese ladies' footwear brand, Pinto di Blu. With a huge selection of trending styles, from brogues to ankle boots, sneakers to mary janes – this footwear range embodies quality while maintaining enviably affordable prices. Selling in both packs and single pieces, retailers can mix and match to suit their requirements and appeal to their customers' taste and pocket. With free shipping to the UK, EU and US and low minimum order quantities, Pinto di Blu will keep both retailers and customers happy.

Roselinde

Another Spanish brand breaking the mould, Roselinde creates original, high quality fashion jewellery in bold colours and striking designs. Offer your customers something outside of the norm with eclectic charm bracelets, chunky rings and statement earrings that they wont find anywhere else. Inspired by the natural world and the designer's international travels, each piece is a conversation starter and will elevate any outfit.

Vera Vega

Contemporary fashion jewellery at attractive price points designed in Copenhagen for fashion forward consumers. These conversation pieces combine precious metals with quirky touches for a look which is guaranteed to turn heads. This award winning brand is a hit with Scandinavian it-girls, and for good reason – it embodies quality without compromising on originality. With something for customers of all ages and budgets, and free shipping to selected destinations, it's a guaranteed hit for fashion and jewellery boutiques.

Yama Malva

Billed as creating unique leather bags for extraordinary women, the Yama Malva brand has created a stylish capsule collection of quality handbags, totes and clutches in a contemporary style. Exquisitly handcrafted in Spain, these statement pieces combine minimalism and elegance, and with quality leather that will last a lifetime, they are a wardrobe investment for women of all ages. Make a style statement in your retail store with leather accessories that your customers wont find anywhere else.

With the retail industry in crisis, it's clear that fashion retailers must adapt quickly to survive, sourcing unusual product ranges that are unique to their stores. Rather than creating large forward orders with well-known suppliers, many successful retailers are sourcing small collections more regularly, enabling them to adapt to the changing market, trial new brands and keep their product range fresh, giving customers a reason to come back again and again. This may seem like a lot of work, but the good news is that at TradeGala we've sourced all of the above brands and many more throughout the world to bring you original wholesale fashion without the fuss. Register as a buyer now to access top fashion brands ready to ship direct to your door.

Written by Amber Domenech Patey