White Milano 20th – 23rd February 2020

White Milano has in recent years become a hunting ground at the forefront of fashion industry, ideal for scouting international brands and looking for high quality, design led wholesale apparel. The four day exhibition is a launching pad for emerging brands and companies to showcase their wares to leading industry buyers who travel great lengths to experience the talent and key brands available. This February, 550 exhibitors will showcase their collections to over 27,000 visitors, exhibiting leading lines in apparel and clothing as well as fashion and beauty. 

Brands taking part include apparel labels 1-One, Absolut Cashmere, Derhy, Good People and Le Sarte Petagolle among the many names whose new collections you can view exclusively. Accessories label Choose and shoe purveyors G.H.Bass, Chie Mihara, Jeff Wan and Fez will also be in attendance. Special guest brand Maison Artc will be showing their newest collection by designer Artsi Ifrach, in which he creates unique pieces through the research and assemblage of vintage and handmade fabrics, inspired by his Israeli heritage. On top of the usual stalls, visitors can take advantage of seminars, exhibitions and networking opportunities to make the most of their visit to Italy's fashion capital.

The exhibition itself is held at Tortona 27, a modern building complex in Milan's fashion district. This is a new location for the exhibition (it previously started at the Superstudio) but this move to the prestigious fashion district puts the exhibition in a more convenient location for its fashion savvy visitors.

Left it too late to plan a trip over to Milan this year? TradeGala is a great low cost alternative to trade fairs allowing you to browse a multitude of whole sale brands all in one place - find out more here

Written by: Amber Domenech Patey